Beyond the Gulmarg Shadow
Why Jammu and Kashmir Needs a Fresh Tourism Vision For decades, tourism in Jammu and Kashmir has leaned on a familiar golden triangle: Srinagar for its serene Dal Lake and houseboats, Pahalgam for its pine forests and river valleys, and Gulmarg for its alpine meadows and world-famous ski slopes. Whenever local communities or lawmakers look to stimulate economic growth in their own districts, the demand is almost instinctual: “Give us a gondola. Make our meadows like Gulmarg.” Chief Minister Omar Abdullah’s statement in the Legislative Assembly that “Every tourist destination cannot be made Gulmarg” cuts directly to the core of modern tourism management. Building a cable car does not automatically guarantee footfall, nor does replicating a decades-old formula protect fragile Himalayan ecosystems from the perils of over-commercialisation. To build a resilient, sustainable, and economically rewarding tourism sector, Jammu and Kashmir must stop cloning Gulmarg and start nurtur...